Going Once

Don’t Let Your Dream Trip Slip Away

Premium Travel Offers

Customize your offering in the most flexible level of participation available

Premium travel offers (PTOs) provide a way for a wide range of Global partners to get involved. These are exclusive Cardmember offers that provide a percentage off, upgrade, and/or special package in the airline, car rental, lodging, cruise and tour, or other travel-related industry. PTOs may be offered at the national or destination-specific level (as long as it is a top consumer destination). The strongest offers will be selected for homepage cross-sell placement. Partners may extend the offer beyond the Going Once campaign through the ongoing American Express Selects® program.

By offering an exclusive Cardmember travel-related offer, you’ll drive sales via:

  • Integration into non-traditional multi-million dollar media and PR platform
  • Featured placement (logo, copy) in Premium Travel Offer page with industry and market filters
  • Redemptions direct to your site, 800# or store
  • Greater prominence for select offers via homepage, “Sold Out” and “Try Again” cross sell
  • Greater flexibility to create offer to meet your business needs
Winter 2008 Destinations

Nationally relevant and/or market-specific in top destination markets

SALES: Give your sales a boost during one of the peak booking periods of the year.