Be A Leader

A Tribute to Bill Porter
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Corporate Report PDF
2004 10K Report PDF

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  • Grew customer assets to more than $100 billion
  • Rebated nearly $2 million to customers through our exclusive 12b-1 mutual fund rebate program
  • Reduced E*TRADE Index fund expenses to be the lowest cost stock index fund provider in the industry
  • Reset the bar for active trading with the two-second execution guarantee, enhanced options functionality, improved trading platform functionality and the introduction of the Power E*TRADE "Trading Rewards" credit card offering free trade rewards to our Active Trader customers
  • Grew international trading volumes by 59 percent, set up operations in Iceland, and expanded our investment in E*TRADE Korea
  • Upgraded etrade.com, providing customers with easier navigation and one-screen view of all their account information
  • Completed back office transition to ADP — the largest technology undertaking in Company history
  • Enhanced value proposition for online options traders with reduced commissions and new tools for advanced trading
  • Introduced Equity Express, making home equity loans and lines of credit available in one week — a fraction of the industry norm
  • Introduced innovative product offerings to our correspondent lending customers, including a combo loan product that enables lenders to simultaneously originate a first and second lien mortgage combo
  • Introduced a new customer segment — Priority E*TRADE — to meet the needs of the long-term, Serious Investor segment and launched the E*TRADE No-Fee, No-Minimum IRA
  • Grew bank balance sheet to $25.5 billion and increased bank net interest spread to 207 basis points
  • Completed the sale of our ATM network to Cardtronics
  • Repurchased 2.48 million shares, valued at $32.5 million
  • Successfully completed our SOX 404 compliance program without any material weaknesses
  • Launched E*TRADE FINANCIAL Centers in San Diego, Costa Mesa, Chicago, Palo Alto and Washington, D.C., staffed with relationship managers, lending specialists, and investment specialists