This series of twelve Flash movies and the "Shine" concept were the cornerstone of our 2002 Converse web redesign.
Using the same basic technique I had developed for the Big Ben Hillman site, video was shot and edited for each piece, with an effect placed on the video to maximize contrast. After that, the frames were all exported as image sequences and batch processed to "trace bitmap" in Adobe Streamline.
After I imported all the frames into flash, I aligned the audio and music, added the text, and designed and programmed the preloader. (Twelve times!)
I think this was one of the coolest projects I've ever done, especially considering it was all done on a very tight deadline, in Flash 4!