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Internal and external messages must
be focused, purposeful and effective. Through on-site consultation
with sales, operations, marketing and/or senior management,
we partner with your team to integrate your communications
efforts. From sports and celebrity marketing to advertising,
from retail marketing and grassroots campaigns to traditional
media communications, we partner with your team to positively
impact your customers.
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The "New" Converse Brand
Launch
Signed athletes, seeded product and
introduced the brand to the media, consumers, tastemakers,
and the athletic community. Worked with new owners to
re-establish corporate identity, advertising strategy,
in-store presence, domestic and international marketing
strategy and overall corporate communications program. |
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Brand Jordan Promotional Event
- Pop Your Collar (PYC)
Created a phenomenal grassroots program
to launch the Air Jordan XVI shoe that incorporated
all marketing and communications activities. The PYC
events were covered in more than 14 cities including
NYC, Portland, Philadelphia, San Antonio and Los Angeles
with an ad value of more than $580,000. Media coverage
of the event reached more than 24 million people. |
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