Added to S&P 500
Rebated nearly $2 million to customers through our exclusive 12b-1 mutual fund rebate program
Reduced E*TRADE Index fund expenses to be the lowest cost stock index fund provider in the industry
Reset the bar for active trading with the two-second execution guarantee, enhanced options functionality, improved trading platform functionality and the introduction of the Power E*TRADE "Trading Rewards" credit card offering free trade rewards to our Active Trader customers
Set up operations in Iceland
Upgraded etrade.com, providing customers with easier navigation and one-screen view of all their account information
Introduced Equity Express, making home equity loans and lines of credit available in one week
Completed the sale of ATM network to Cardtronics
E*TRADE FINANCIAL Center — Chicago opened
E*TRADE FINANCIAL Center — Costa Mesa opened
E*TRADE FINANCIAL Center — Palo Alto opened
E*TRADE FINANCIAL Center — San Diego opened
E*TRADE FINANCIAL Center — Washington, D.C. opened
2003
Company renamed E*TRADE FINANCIAL Corporation
The nation's first widely-available portable mortgages offered
12b-1 Mutual Fund Fee Rebate Program announced
Sweep accounts established
Real-time transfers between bank and brokerage accounts offered
Portable rate program launched for marine loans
Fair Compare mortgage comparison tool announced
E*TRADE FINANCIAL Center — Alpharetta opened
E*TRADE FINANCIAL Center — Orlando opened
2002
Tradescape acquisition — to become E*TRADE Professional Trading
Trading technology from A.B. Watley acquired
Ganis Credit Corp. acquisition — to become E*TRADE Consumer Finance
E*TRADE FINANCIAL Center — San Francisco opened
2001
E*TRADE moved to the NYSE
Power E*TRADE Pro introduced
MarketTrader introduced
LoansDirect acquisition — to become E*TRADE Mortgage
Dempsey & Company acquisition
E*TRADE Germany launched
E*TRADE Hong Kong launched
E*TRADE FINANCIAL Center — New York opened
E*TRADE FINANCIAL Center — Denver opened
E*TRADE FINANCIAL Center — Boston opened
E*TRADE FINANCIAL Center — Beverly Hills opened
2000
Telebank acquisition — to become E*TRADE Bank
CCS acquisition — to become E*TRADE Access
1999
TIR Holdings acquisition
ClearStation acquisition
E*TRADE Sweden launched
E*TRADE Denmark launched
1998
ShareData acquisition — to become E*TRADE Corporate Services
Power E*TRADE launched
E*TRADE Australia launched
E*TRADE Japan launched
E*TRADE UK launched
1997
OptionsLink acquisition
E*TRADE Canada launched
1996
Initial Public Offering
www.etrade.com launched