Going Once

Don’t Let Your Dream Trip Slip Away

Declining Price Packages

Generate buzz and excitement to your destinations

Each day of the promotion centers around our Declining Price Packages (DPP) - a limited quantity travel package to a top global destination including air, lodging and unique in market amenities and experiences for 2 people. Packages are offered starting at retail price and then the price drops every 20 minutes by an amount unknown to the Cardmember until the package sells out. Cardmembers will feel a sense of urgency as they watch the price and inventory decline before their eyes.

A different DPP is available each day, in varying quantities (10-50) based on the price of the package itself. The interactive price meter keeps track of the price as it drops every 20 minutes from 12PM until 8PM ET (or until quantities sell out). On average, DPPs have sold at 32% savings with top performing packages selling out in as little as 2 hours.

By offering limited inventory DPP packages for sale on Going Once, you can generate tremendous buzz and Cardmember engagement via:

  • Integration into a non-traditional multi-million dollar media and PR platform
  • Four weeks of site exposure (logo, copy, photos, itineraries) in addition to a promotional day dedicated to your destination during the campaign – an average of 3.59MM page views
  • Opportunity to sell additional packages for Cardmembers who didn’t get the trip and/or those who would like to add additional travelers.
Winter 2008 Destinations

Buenos Aires, Capri, Barcelona, Fiji, Napa Valley, Alaskan Cruise, Prague, Tanzania Safari, Hawaii, Croatia, London (Wimbledon Package)

ENGAGING: Over 1.4 million site visits.