Program Results & Benefits
- Be part of the buzz: With over 1.4MM site visits during our last campaign, high repeat visitation rates, and PR pick ups such as the LA Times, The Wall Street Journal and The Washington Post, the Going Once campaign definitely builds buzz.
- Maximize your marketing – Minimize your investment: Benefit from our extensive online media buy and communication plans that will generate hundreds of millions of impressions. American Express will fund the program communications and media costs. Your only cost is funding the offers that are redeemed at the promotional cost. Plus we give you the extra security of working together to set a price floor (which is rarely reached).
- Give your bookings a boost: Past participants reported incremental traffic to their site as well as a spike in calls. By participating, you can reach premium American Express® Cardmembers who have a high propensity for travel, during one of the peak booking time periods.
- Over 500 million media impressions overall