Our Businesses

E*TRADE FINANCIAL is a global financial services company that provides an integrated offering of trading, investing, banking and lending solutions to retail and institutional customers. Throughout 2004, our financial results were presented as two segments, brokerage and banking; however, going forward into 2005, we have reorganized to more effectively align our operations with our retail and institutional customers.

E*TRADE FINANCIAL has succeeded by rethinking conventional ways of doing business — persistently asking, "Is there a better way?" and then inventing one. We continue to redefine the financial services sector by challenging the status quo with innovative, value-priced solutions, cutting-edge functionality and superior service. That approach lets us serve customers flexibly and efficiently while generating long-term value for our shareholders.

Our Vision

"Whether you look at the businesses we've acquired or those we built ourselves, we are absolutely consistent in leveraging our technology advantage to create value for customers and for shareholders. It's the vision behind everything we do, and our job is to stay true to that vision while focusing with discipline on execution and finding new ways to integrate our resources in compelling and differentiated solutions."
— Mitchell H. Caplan, CEO

Our Accomplishments

2004 was the most profitable year in the firm's history, setting a record for the second consecutive year. With an upswing in activity by investors and greater demand for our institutional services, revenues rose by 6 percent and more importantly, income rose 87 percent.

Our Performance	Change vs. 2003
Total net revenues: $1,528.0 million	...up 6%
Total net income: $380.5 million	...up 87%
Net income per diluted share: $0.99	...up 80%