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Corporate Report PDF
2004 10K Report PDF

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Officers/Directors | Company Milestones


Added to S&P 500

Rebated nearly $2 million to customers through our exclusive 12b-1 mutual fund rebate program

Reduced E*TRADE Index fund expenses to be the lowest cost stock index fund provider in the industry

Reset the bar for active trading with the two-second execution guarantee, enhanced options functionality, improved trading platform functionality and the introduction of the Power E*TRADE "Trading Rewards" credit card offering free trade rewards to our Active Trader customers

Set up operations in Iceland

Upgraded etrade.com, providing customers with easier navigation and one-screen view of all their account information

Introduced Equity Express, making home equity loans and lines of credit available in one week

Completed the sale of ATM network to Cardtronics

E*TRADE FINANCIAL Center — Chicago opened

E*TRADE FINANCIAL Center — Costa Mesa opened

E*TRADE FINANCIAL Center — Palo Alto opened

E*TRADE FINANCIAL Center — San Diego opened

E*TRADE FINANCIAL Center — Washington, D.C. opened


Company renamed E*TRADE FINANCIAL Corporation

The nation's first widely-available portable mortgages offered

12b-1 Mutual Fund Fee Rebate Program announced

Sweep accounts established

Real-time transfers between bank and brokerage accounts offered

Portable rate program launched for marine loans

Fair Compare mortgage comparison tool announced

E*TRADE FINANCIAL Center — Alpharetta opened

E*TRADE FINANCIAL Center — Orlando opened


Tradescape acquisition — to become E*TRADE Professional Trading

Trading technology from A.B. Watley acquired

Ganis Credit Corp. acquisition — to become E*TRADE Consumer Finance

E*TRADE FINANCIAL Center — San Francisco opened


E*TRADE moved to the NYSE

Power E*TRADE Pro introduced

MarketTrader introduced

LoansDirect acquisition — to become E*TRADE Mortgage

Dempsey & Company acquisition

E*TRADE Germany launched

E*TRADE Hong Kong launched

E*TRADE FINANCIAL Center — New York opened

E*TRADE FINANCIAL Center — Denver opened

E*TRADE FINANCIAL Center — Boston opened

E*TRADE FINANCIAL Center — Beverly Hills opened


Telebank acquisition — to become E*TRADE Bank

CCS acquisition — to become E*TRADE Access


TIR Holdings acquisition

ClearStation acquisition

E*TRADE Sweden launched

E*TRADE Denmark launched


ShareData acquisition — to become E*TRADE Corporate Services

Power E*TRADE launched

E*TRADE Australia launched

E*TRADE Japan launched

E*TRADE UK launched


OptionsLink acquisition

E*TRADE Canada launched


Initial Public Offering

www.etrade.com launched